SEO/SMM
SEO (Search Engine Optimisation)
SEO (Search Engine Optimisation) is the process of researching keywords, identifying the search marketplace & ascertaining user intent, optimising a website to deliver high-quality landing pages with good user experience and to build domain authority & trust. The process of search engine optimisation varies dramatically niche to niche which is why our SEO experts adhere to fundamental “best practice” on the back of research & big data. Our SEO campaigns and strategies are built to deliver strong organic visibility growth, organic traffic increases and inevitably, revenue, ROI and enquiries. From SEO audits to comprehensive content marketing strategies, Key Web Coders has a bespoke solution for each client.
A little effort for a lot of promotion many SEO campaigns start with a blast of effort and tail off, just like the results. Key Web Coders are not interested in this flash-in-the-pan approach, we create strategies that will result in long-term business growth from a campaign that is designed to minimise your costs but maximise the impact on your audience.
SMM
The full-service social media marketing agency: As a full-service social media management company, we look at each platform you utilise and identify ways to maximise your budget and build long-term relationships with your audience.
With Key Web Coders, you don’t just get social media management services but a highly qualified and experienced digital marketing company that will offer a holistic approach for your brand. Depending on what you need to grow, we combine the following social media services to facilitate growth and meet your goals.
Process
Step 1 - Free Consultation and Audit:
The first step is to book a free consultation with our social media specialists. There’s no obligation to use us, but we’d love to hear about your goals. We’ll also perform an audit to evaluate how your social media accounts are performing.
Step 2 – Analysis:
As part of our social media management services, we’ll also look at your competitors and refine your audience personas. By understanding how the competition is performing, you can create posts and potentially discover new audiences, so analysis is central to the process.
Step 3 - Identifying Opportunities:
To ensure you have the right social presence, we’ll look at your current platforms and isolate which social channels are best for your brand. For example, fashion companies do well on Instagram due to its visual features, while LinkedIn is a B2B platform.
Step 4 - Platform Optimisation:
Step 5 - Posting Strategies:
Social media agencies use a combination of organic and paid posts to ensure your brand reaches a wider audience and increases its following. We’ll develop a strategy that maximises your budget but also gives your brand the exposure it needs.
Step 6 - Developing Social Media Campaigns:
Ads are a valuable feature of most social media channels and are ideal for generating leads and boosting online sales. We’ll work with you to evaluate where your business will benefit from ads and deliver effective campaigns that justify your ad spend.
Step 7: Data-Driven Reports:
You can also look forward to regular reports that clearly show where – and how – your social presence is growing. Our analysts break down complex data into actionable insights, ensuring nothing holds your team back.