Company SnapshotOfficial business name & tagline *One‑sentence elevator pitch (what makes you different?) *Goals & Success MetricsPrimary goal of the new content (e.g., generate leads, educate, sell online) *How you’ll measure success (form fills, calls, sales, etc.) *Target AudienceTop 1‑3 customer segments (demographics, needs, pain points) *Any buyer personas you already use *Brand Voice & ToneThree adjectives that describe your desired tone (e.g., friendly, authoritative, playful) *Brand guidelines or style guide link (if any) *Pages / Sections NeededTick all that apply *HomeAboutServicesProduct pagesBlogFAQsLanding pagesCase studiesOther (list)Key Messages & USPsBullet‑list your must‑say points or value props *Any offers, guarantees, or stats to highlight *SEO & KeywordsCore keywords (if known) or topics you want to rank for *Geographic targets (cities, regions) *Competitors & Inspiration2‑3 competitor URLs (what to beat or avoid) *Assets You’ll SupplyTick all that apply *LogoBrand imagesProduct photosVideosTestimonialsCase‑study dataNoneCompliance / Must‑Include ItemsDesired go‑live date *Who will review/approve copy (names & emails) *Contact DetailsName *Email *Phone *Preferred meeting times (incl. time zone) *Anything Else?Open space for extra notes, concerns, or nice‑to‑have ideasSubmit
